Coffee Value Assessment (CVA) for Cuppers

CVA for Cuppers

Coffee Value Assessment (CVA) is the SCA's new global standard for evaluating coffee.

It replaces the traditional cupping form with a smarter, bias-aware, and multi dimensional approach that reflects how we actually experience quality.

The CVA framework covers:

· Physical (green and roasted attributes)

· Descriptive (objective sensory intensity)

· Affective (preference-based evaluation)

· Extrinsic (context such as origin, sustainability, and story)

CVA is science-based, globally aligned, and built for the future of specialty coffee.

Who CVA is for

CVA reflects the latest sensory science, separating what a coffee is from how it feels - offering a more transparent and equitable way to assess value from farm to cup.

· Q Graders (current and lapsed)

· Green buyers and professional cuppers

· Anyone ready to evolve their evaluation practice

What you'll learn

· Use a 15-point intensity scale

· Work with hedonic & CATA tools

· Calibrate using real sensory references

· Assess physical, descriptive, affective & extrinsic value - clearly and consistently

This is cupping, redefined for the future of specialty coffee.

What to expect

Focus: Learn the new CVA form, which will soon replace the old cupping form as the industry’s standard evaluation tool.

Who it’s for: Coffee professionals, roasters, baristas, or enthusiasts who want to understand and apply the future of coffee evaluation.